岭南地域文化影响下的广告设计——以广彩瓷及其图案为切入点

广告是一种经济现象，且它在追求商业目的的同时，还蕴藏着某种文化观念和文化价值。以“广彩瓷及其图案”衍生出的商业美学观点作为切入口，思考如何将传统地域特色融人到现代设计之中，如何从民族内涵中吸取精神力量，弘扬中华文明，创建具有中国特色的传播理念，为本土品牌广告的性格塑造以及有效传播发挥作用。     

浙江渔业发展与可持续发展研究

浙江是我国重点渔业省份，其发展海洋渔业经济具有得天独厚的经济区位优势，浙江渔业在全国具有举足轻重的地位。论文在回顾浙江渔业发展的历史进程并总结浙江渔业发展取得的成绩与经验基础上，探讨了浙江渔业发展规律，提出浙江渔业可持续发展的战略选择。     

Spatial Pattern and Spatiotemporal Evolution of China＇s National Historic Cities

基于地理信息系统空间分析技术,从微观、中观、宏观三个尺度对我国国家历史文化名城的地域分布差异和发展演变特征进行分析探讨,结果表明：在微观的市县级范围内,县级及以下名城的分布相对分散,地级及以上名城在我国东部和中部县市相对集中;在中观的省域范围内,1982年以来的一、二、三批名城在省域覆盖范围内具有较为明显的东南部、北部、中西部重心格局演变的特征;从全国范围来看,国家历史文化名城空间上总体表现为由东到西数量递减的非均衡分布特征,时空演变总体表现为由大中城市向中小城市,由中心城市、中部城市向边缘城市、地域特色城市,由直辖城市、省会城市向地级城市、县级城市、甚至城市的一个行政区扩展的特征。国家历史文化名城的批复发展在考虑各尺度区域范围内的等级差异和不均衡分布的基础上走向了科学化、细致化。     

外贸增长方式转变的环境效应实证研究——基于山东的数据分析

通过对山东省外贸出口、FDI与工业废水排放量关系的实证分析研究了外贸增长方式转变的环境效应,认为FDI对环境污染有抑制作用,但作用较小而且入世后较入世前作用降低;外贸出口加剧了环境污染,但入世后总体污染程度较入世前降低,最后提出相关政策建议。     

关于财政审计大格局下固定资产投资审计的若干思考

当前各地审计部门正在积极探讨构建财政审计大格局,固定资产投资审计是财政审计的重要有机组成部分,本文从审计计划、审计目标、审计方法、审计成果利用等方面入手进行改革创新,以推进财政审计大格局下固定资产投资审计工作。     

Promotion systems and career development in Thailand: a case study of Siam Cement

This paper examines the promotion systems and career development of managers of Siam Cement Public Company Limited, the largest manufacturing conglomerate in Thailand. Since the 1980s, the company has grown into a full-blown conglomerate and is widely considered to be Thailand's most modernized corporation. In the aftermath of the 1997–8 Asian crisis, the meltdown forced the company and other debt-addicted business groups to streamline their debts and organization structures drastically. However, just five years later, the company had bounced back into profitability and first-class corporate governance, and stands firmly in the front rank. Undoubtedly, the company's successful recovery and its current strengths have been driven by the capability and dedication of its managers. This paper focuses on interviews with the company's personnel managers during 1999–2001, and on the personnel profiles of 128 managers (general manager level), in order to examine Siam Cement's human resource management policies and practices, and to draw from this its overall strategies for the development of managerial careers. The main finding was that well-planned recruitment, competitive promotion, concrete performance appraisal and wide-ranging training and development programmes, including job rotation and sending managers to study abroad, are all essential career development strategies.     

物流教育改革探讨

在研究了国外物流教育发展历史的基础上,通过对欧洲、美洲和亚洲典型发达国家物流教育模式的研究,分析了严谨宽泛的高校教育、务实求真的实践教学和行之有效的行业协会职业认证体系等先进经验。由此,探讨了我国物流教育改革的方向：增进物流教育的国际化水平,更大发挥行业协会的桥梁作用,以及优化提高政府支持方向和力度。     

身份“差序格局”对劳务派遣员工的工作投入影响研究

随着劳务派遣制的普遍使用,企业中正式员工与劳务派遣员工身份"差序格局"的矛盾逐渐凸显出来,对劳务派遣员工的工作投入造成了重要影响。本文从个体和组织两个层面探索了劳务派遣员工工作投入的影响因素,在此基础上分析了身份"差序格局"对劳务派遣员工工作投入的影响机理,并针对劳务派遣员工的实际情况提出了构建其高工作投入机制的应对策略。     

Customer Involvement in Product Development: An Industrial Network Perspective

Purpose: In business markets, working with customers and users has become increasingly important to get knowledge about customer needs and to develop new products. The purpose of this article is twofold: (1) to develop a framework for analyzing customer involvement in product development in a business market context, and (2) to apply this framework to a particular company to describe and analyze how it practices customer involvement.

Methodology/approach: The article takes its main theoretical starting point in the industrial network approach, but also uses other literature from the innovation and product development field. The empirical study applies a qualitative case study approach and focuses on one company in the truck business.

Findings: The suggested framework deals with four key aspects of customer involvement: Why, when, how, and who. The observed pattern of the truck manufacturer shows how dealers, hauliers, and truck drivers are all part of the overall understanding of the customer. These actors are involved for different, typically very clear, purposes at different points in time through surveys, product clinics, and field testing. The pattern, referred to as mixed facilitative, is not one of close collaboration with individual customers, but one of broad involvement of several customers through business intelligence and direct involvement.

Research implications: First, the article provides researchers with a framework and method for studying customer involvement in product development. Second, the case study provides an illustrative example of the customer involvement pattern pursued by a leading company in a major industry. This enhances the understanding of the focal phenomenon, leads to managerial implications, and gives ideas for future research.

Practical implications: There are several managerial implications related to the why, when, how, and who questions. For example, it is pointed out that managers should consider involving customers more extensively than what seems to be common today—for example, by using customers as codevelopers, working with them throughout the entire development process (i.e., not only early and late), and including different types of users (with different requirements and wishes).

Originality/value/contribution of the article: The contribution lies in the development of a framework centered on the four key questions of customer involvement in

product development and using this framework for observing a pattern, and finding explanations and relating this pattern to how other firms are doing.